Audience Research

"Hi, I'm Sam. I'm seventeen, and my favourite music genre is indie folk. My favourite band is Foster the People, but I also like to listen to Mumford and Sons, Ben Howard, and Passenger. I enjoy most of their music videos because of the balance of performance and narrative. This is one of the reasons 'Pumped up kicks' by Foster the People is my favourite music video. I also like the editing in the video, especially during the narrative.

I only really watch music videos on the internet through youtube, mainly because of how easy it is to access."